PENN Entertainment Breaks Ground on New Hollywood Casino Hotel Council Bluffs
Written by Casey Schmidt · Sep 14, 2026

PENN Entertainment Breaks Ground on New Hollywood Casino Hotel Council Bluffs

PENN Entertainment has initiated construction on a new land-based Hollywood Casino Hotel Council Bluffs in Iowa, and the project carries an estimated cost between 180 and 200 million dollars while replacing the existing Ameristar Council Bluffs riverboat casino; this development marks a significant shift for the operator as it moves away from floating venues toward permanent structures on solid ground.
The facility will feature more than 1,000 slot machines along with 25 table games, and it will introduce dining concepts such as Shake Shack and Red Lotus to serve visitors; these elements combine to create a comprehensive entertainment destination designed for extended stays and varied guest preferences.
Project Scope and Design Elements
Construction crews have started site work on the land-based property, and the new casino hotel integrates gaming floors with hotel accommodations plus multiple food outlets in a single complex; this layout allows guests to move between slots, table games, and dining areas without returning to a riverboat setting, which streamlines operations for both staff and visitors.
Design plans emphasize expanded square footage compared with the riverboat predecessor, and the structure incorporates modern building standards that support larger gaming areas while meeting local zoning requirements in Council Bluffs; observers familiar with similar transitions note that land-based sites often provide better accessibility and room for future expansions.
Economic Contributions During Construction and Operation
The project is expected to generate 450 construction jobs over the build period, and once complete it will add 50 permanent positions for ongoing operations; local workforce agencies anticipate that these roles will draw from regional talent pools in Iowa and neighboring states, supporting steady employment through the 18-to-24-month timeline.
Supply chains for materials and equipment will involve vendors across the Midwest, and spending tied to the build phase circulates through nearby businesses that provide concrete, steel, and specialized gaming components; data from comparable casino replacements shows that such inflows often boost short-term tax revenues in host communities.

Once operational the casino will continue to contribute through ongoing payroll taxes and vendor contracts, and the addition of branded dining options like Shake Shack brings national recognition that can attract day-trippers from Omaha and surrounding areas; these factors together create a sustained economic footprint beyond the initial construction surge.
Strategic Shift from Riverboat to Land-Based Operations
This Council Bluffs project continues PENN Entertainment's broader approach of converting riverboat casinos into land-based venues, and the company has pursued similar replacements at other properties where regulatory approvals permit fixed structures; the transition removes limitations tied to water levels and docking requirements while allowing larger footprints for amenities.
Industry reports indicate that land-based facilities typically achieve higher utilization rates during peak seasons because guests face fewer weather-related access issues, and operators gain flexibility to add hotel rooms or entertainment spaces without marine engineering constraints; the Hollywood Casino Hotel Council Bluffs follows this established pattern.
According to coverage from Casino.org, the groundbreaking aligns with PENN's portfolio optimization efforts that prioritize permanent infrastructure over floating assets; regulatory filings with the Iowa Racing and Gaming Commission outline the necessary permits secured for the land-based site, confirming compliance with state gaming statutes.
Timeline and Milestones Through 2026
Site preparation began in September 2026, and crews will work through seasonal weather patterns typical of western Iowa to maintain progress toward the 18-to-24-month completion window; major milestones include foundation work, structural steel erection, and interior fit-out phases that incorporate gaming equipment installation.
Project managers coordinate with local utilities to ensure power and water systems support the expanded facility, and regular updates to city planning departments track adherence to approved blueprints; these steps reduce the risk of delays that have affected other casino builds in the region.
Conclusion
The Hollywood Casino Hotel Council Bluffs development consolidates multiple operational and economic elements into one coordinated effort, and the replacement of the Ameristar riverboat with a land-based complex reflects ongoing industry adaptation to regulatory and guest preferences; completion within the stated timeframe will position the new venue as a key contributor to local employment and tourism metrics.